After Twitter rebranded to X, weekly active users fell 4% in the weeks following the rebrand (6-20 August), while App Sensor Tower specializes in tracking apps for smartphones.
The billionaire and famous businessman Elon Musk has decided to change the identity of the microblogging platform Twitter, transforming it into X, which dreams of becoming a platform for “everything” on the Internet, the great fame that the "Blue Bird" enjoys.
The TechCrunch report highlighted Sensor Tower's analysis of Twitter after the switch to X, which included predictions that the company was wiping billions of dollars in brand equity.
It appears that expectations have been met as initial reports from the analytics company suggested that after the app was rebranded as
The report reveals that the X ranking has dropped 4 places and is now ranked 36th in the most installed applications as the number of installs decreased by 8%, mainly on Android and iOS, but in particular, the number of downloads decreased by 22% for iOS and 18%. on Android.
Elon Musk achieved his goal
However, a notable uptick for the app over the given period was the surprise sales surge following the rebrand, as sales increased significantly -- by nearly 25%, mostly driven by iOS sales (up 24%) -- according to Sensor. Tower.In turn, the report claims that the number of downloads of the company's Twitter Lite application, which targets older phones and devices with limited resources, has increased by more than 350%, and the report shows that sanity is a brand is name change. .
This decision seems to have caused some confusion among App Store users. While many tech-savvy users were aware of the name change, many mainstream consumers who searched for Twitter in the app stores were unaware. So if they type in "Twitter", they'll only find the Twitter Lite app search bar in the app stores. then download it.
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